After 10 years of experimenting Jacob Schweppe invented the first industrial process to capture and bottle bubbles (the process of carbonation). His invention , Schweppe’s Soda Water was an immediate success and was endorsed by leading doctors and sold (mainly in pharmacies) as a treatment for a variety of ailments. By founding Schweppes in 1783 in Genova, he founded the modern industry of soft drinks as the creator of the bubble.
Only half a century after its invention, the brand became the official supplier of the UK Royal Family including the Duchess of Kent and Princess Victoria, who fell in love with Schweppes.
In this year Indian Tonic Water and Ginger Ale were launched that still exist today. The unique taste of Indian Tonic is inspired by the Britain colonial practice of preventing malaria in India by using quinine as and antidote. As quinine gives a bitter taste to the drink, the English colonists who settled in India mixed it with lime and gin. On returning home, they continued this practice and the drink became popular in the UK.
Around the 1900s, Schweppes began advertising on a more frequent basis, using different visuals to support its range of high quality products. Schweppes receives the Gold, Silver and Bronze medal for its iconic soda water at the Paris Universal Exhibition.
In the roaring 20s the business continues to expand both at home and abroad.
During this period of brand growth, Schweppes kept informing its customers about its products, using sophisticated and stylish advertisements to promote the brand making use of an attractive advertising tool; pin-ups!
The 1920’s and 30’s saw the proud launch of its fruit juices: sparkling Orange, Grapefruit, and Lemon.
Due to the war and the subsequent concentration scheme Schweppes (and all its competitors) were rationed, and even disappeared from the market; by abandoning individual labels. But that did not stop Schweppes from advertising. The consumers had to be reassured that one day their established favourite would be back, and life would return to normal.
On June 8, 1946 during the Victory Parade, Schweppes launches its Schweppervescence campaign: Schweppervescence lasts the whole drink through. A complete new word…
As of February 1st 1948, after the war, free trade returned; and Schweppes was finally available again. Under its own brand name and with its own individual label.
On May 1st, 1957 two new flavours were launched Bitter Orange and Bitter Lemon, enabled by new knowledge of processing fruit within carbonated soft drinks. Especially the latter became a huge success and created substantial new business for the company.
As the Scandinavians were looking for an ideal mixer to their home-brewed moonshine vodka; Schweppes took on the challenge to create the best mixer to please the consumer. Ultimately creating Russchian – a mysterioulsy rich blend offering a bouquet of berries, herbaceous notes and hints of the authentic bitter sweetness. Russchian, a truly Schweppian creation.
The new Schwepping Campaign was launched in the 80s, and it was a great success!
“Release the Schhh… in you”
In 1998, the famous Clive campaigns are launched: The world discovered Clive the Leopard’s fur. By showing this traditional emblem of England, symbolising pride, competence, and strength, Schweppes proclaimed its return to origins and amazed everybody.
Launch of pan European brand ambassador campaign with beautiful Nicole Kidman as brand ambassador for Schweppes. The spot was shot in India by Indian film director Shekhar Kapur.
Building on its long heritage of originality and mixing expertise Schweppes launches the Makers of Today campaign. Celebrating our own maker – Jacob Schweppe – as well as inspiring the makers of today’s world; whether in food, drinks or fashion. Inspiring them to leave their mark.